"Just Google It?"

Image source: Wikipedia.org

How many times have you heard that statement or had the phrase go through your head? If you are like most, the answer is a lot .

It seems as though Google has become the search engine of the masses. While it is true that there are alternatives available, Google has become the go-to in our society. One company is out to change the way that search engines work and hopefully mix things up.

Enter YossarianLives!, a metaphorical search engine that thinks of un-thought-of connections to a particular subject. This is a great concept for people who are looking for new ideas. Instead of taking a direct hit approach like most search engines, it looks for parallel concepts that relate to a certain subject. The best example I saw used was a search on the term "emergency department". While Google would retrieve articles from Wikipedia or find data directly related to emergency rooms, YossarianLives! may find something like information on a Formula 1 pit crew. If you think about it, they too are a sort of emergency department. Brilliant!